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We like to know what’s going on at each level of a project’s process. So, we decided to go and visit some of our print partners to really understand just how our design and content make it onto pages and into our client’s hands.  Print Partner #1 Greeted by our first print partner, we are ushered into a warehouse filled with machines. Some machines look ancient and we are stunned to learn that they are still fully in use. Other machines are new, with silky fresh paper cycling through CMYK colour cylinders and coming out the other end printed with precision. We learn about each machine’s purpose and are captivated by a guillotine machine that crisply slices through large stacks of paper as if they are nothing. Most impressive of all was a half-a-room-sized printer that is the only one of it's kind in the Southern Hemisphere. It specialises in super high quality prints and the team amaze us with a few samples that demonstrate its incredible, high definition capabilities.  Print Partner #2 Our next print partner specialises in billboards, banners, vinyl and all manner of signage! Walking us through their job process, we get an idea of just how many elements need to come together to ensure a perfect print outcome every time. They cycle through their projects at lightning speed without ever compromising on quality. We are stunned by the sheer scale of the machinery involved in their work! Taking up a series of massive warehouses, this print partner was super impressive!  Print Partner #3
Our final print partner is super passionate about the beautiful world of foiling! We are wowed by the incredible selection of colours and finishes available and the ability to make everything look that bit more special and luxurious. A custom foiling stamp is made for each job and as we watch an engineer pulls a single page from a machine to make sure the foil has been printed correctly. He can tell if it’s off by even the tiniest amount and it needs to be perfect! Foiling leaves a lasting impression of luxury and class and adds an extra dimension to your product, positioning your brand above the rest when it comes to authority and prestige. Now it's time to share all our knowledge with you! We look forward to helping you with your next print!
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This was a Green Light Creative project that was months in the making, the idea was thought of in the midst of quarantine. The loneliness and uncertainty felt during those times made us all realise just how much we missed hugging people. It’s a natural human act and something we all need, especially when the going gets tough. So, we decided the safest way to let people know we were thinking of them was by sending them a hug. A hug in a mug includes a delectable hot chocolate that’ll wrap you in warmth, mini marshmallows for those extra xoxo’s we all missed receiving, and a custom designed mug that perfectly fits in your hand for optimum comfort, all wrapped up in our signature green woven fabric and individually tagged ribbon. With three designs that symbolise our love, we are so excited to give our partners a hug this Christmas. Georgie is one of our illustrators who got stuck in one of the central hotspots of the pandemic – New York City. From across the pond, we asked her to illustrate something that signifies a hug – something we all sorely need after this year. Inspired by the traditional story of the tortoise and the hare, Georgie thought it was the perfect story for the trials of quarantine. Coming together, we forgot about the marathon and encouraged each other to keep going. Picking up the injured and banning together to stop the spread, we have all carried or been carried through this tumultuous year. The tortoise and hare is a parable for the modern day quarantined world we now live in, and if they can overcome the marathon to finish together, so can we. Tanya is one of our other illustrators, based in Sydney. We asked her for illustrations that represent hugs, and she gave us two designs that induce the same warmth in the belly one gets when hugged by a loved one. Cheers to 2021 and may we all experience soul-warming and smile-inducing hugs!  |
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hello@greenlightcreative.com.auStudio 8, Bakery Lane, 694 Ann Street Fortitude Valley
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Green Light Creative acknowledges the Traditional Owners of the land on which we work, the Turrbal of Mianjin. We pay our respects to Elders past and present.