Creating Our Hug Mug Campaign

This was a Green Light Creative project that was months in the making, the idea was thought of in the midst of quarantine. The loneliness and uncertainty felt during those times made us all realise just how much we missed hugging people. It’s a natural human act and something we all need, especially when the going gets tough.
 
So, we decided the safest way to let people know we were thinking of them was by sending them a hug.
 
A hug in a mug includes a delectable hot chocolate that’ll wrap you in warmth, mini marshmallows for those extra xoxo’s we all missed receiving, and a custom designed mug that perfectly fits in your hand for optimum comfort, all wrapped up in our signature green woven fabric and individually tagged ribbon. With three designs that symbolise our love, we are so excited to give our partners a hug this Christmas.
 
Georgie is one of our illustrators who got stuck in one of the central hotspots of the pandemic – New York City. From across the pond, we asked her to illustrate something that signifies a hug – something we all sorely need after this year. 
 
Inspired by the traditional story of the tortoise and the hare, Georgie thought it was the perfect story for the trials of quarantine. Coming together, we forgot about the marathon and encouraged each other to keep going. Picking up the injured and banning together to stop the spread, we have all carried or been carried through this tumultuous year. The tortoise and hare is a parable for the modern day quarantined world we now live in, and if they can overcome the marathon to finish together, so can we. 
 
Tanya is one of our other illustrators, based in Sydney. We asked her for illustrations that represent hugs, and she gave us two designs that induce the same warmth in the belly one gets when hugged by a loved one. 
 
Cheers to 2021 and may we all experience soul-warming and smile-inducing hugs!